Company introduction
About us
Blatco is a Saudi company established in 2019, headquartered
in Riyadh, with an objective of setting up a tire manufacturing facility
with the global tire partner as a Joint venture.
As the first of it ’ s kind in the MENA, Blatco will be a regional
leader in automotive manufacturing, distribution and a reliable
OEM & after market partner. Our regional focus is on the changing
market dynamics with a sharp eye on the goals. We incorporate
innovation & R&D into all aspects of our business, in order to deliver
top quality, high safety, & environment friendly products offering
best value in it ’ s class.
Blatco intends to play a vital role in the contribution of Saudi GDP, job
creation, export Saudi manufactured products, and technology transfer.
in Riyadh, with an objective of setting up a tire manufacturing facility
with the global tire partner as a Joint venture.
As the first of it ’ s kind in the MENA, Blatco will be a regional
leader in automotive manufacturing, distribution and a reliable
OEM & after market partner. Our regional focus is on the changing
market dynamics with a sharp eye on the goals. We incorporate
innovation & R&D into all aspects of our business, in order to deliver
top quality, high safety, & environment friendly products offering
best value in it ’ s class.
Blatco intends to play a vital role in the contribution of Saudi GDP, job
creation, export Saudi manufactured products, and technology transfer.
Our Vision
To manufacture top quality, high safety, & environment friendly products offeringbest value in it’s class.
BLATCO Tire is based on four management principles: “market-oriented, basic loyalty, profit-making and employee satisfaction.”
In order to improve profitability, we have continuously promoted production efficiency and securing cost competitiveness.
In order to improve profitability, we have continuously promoted production efficiency and securing cost competitiveness.
Mission
-
To be a Saudi Tire
manufacturing company
with a global outlook. -
Our pledge is to keep
the environment and
sustainability as a key theme -
Collaborate with our partners,
leverage design
and innovation to deliver
a wide range of tires. -
To capture 15% Tire market
share in Saudi Arabia by 2026.
Values
-
Innovation
Innovation is at the forefront of our existence to produce
cutting edge products through research & technology. -
Passion
Our intrinsic desire both as individual and collectively as a
group is to work with zeal and enthusiasm for better
today & tomorrow. -
Commitment to our stakeholders
To make Blatco the absolute best place to work where
everyone can unlock their true potential and learn and grow. -
Collaboration
We have shared goals and we engage and multiply our
strengths and our mutual success hinges on collaboration.
Founders’ Aspirations
-
1
The stakeholders have a desire to create a “National asset” - Tire manufacturing is identified as a potential strategic growth opportunity to support this initiative.
-
2
Invigorating Vision 2030 & bring more “Saudi nationals” in SME entrepreneurship program” by offering TSCs dealerships backed by SIDF & HRDF.
-
3
Lack of local manufacturing of Tires, significant local & regional market demand, & ambition to support automobile industry are the key driving factors towards prioritizing this opportunity.
Strategic objectives
- a. To build the 1st “state of the art” Tire manufacturing factory in the region.
- b. To design & manufacture “top quality tires” that meets the global standards.
- c. To contribute to the “industrial eco system” by means of “technology transfer, local content development & capability building.
- d. To be a national champion by creating jobs & local technical repository.
- e. Promote Saudi made products in the world markets, while increasing the Saudi export share , which would significantly add to the Saudi GDP.
- f. To be a trusted OEM partner for the regions’ automotive manufacturers by partnering with a global brand Kumho Tire.
- g. To further enhance the trade relations between Saudi Arabia & South Korea, which would result in more foreign direct investments.